fbpx

Do your customers actually give a sh*t about you?

Do your Customers actually give a shit about You?

Anthony Farrimond

Online retail now accounts for approximately 20% of retail sales, growing at ten times the rate of store sales in the first half of 2018 (source: ubamarket.com). So as the UK continues to lead the way with growing numbers of buying decisions being made online, I question whether your customers actually give a sh*t about you or just your product/service that you offer?

So what, if they like what I’m selling, what’s the problem?

I challenge anyone to suggest a product or service where it does not matter who or how it is delivered. The experience of making a purchase, whether it be in-person sales or online, only has to be bad once in order to ruin it completely for the customer. Especially if you happen to be in a competitive market.

That’s not to say that if you provide something truly unique that you are off the hook. If anything you need to work just as hard in order to build a loyal customer base that promotes your business.

Customers that help you grow.

I get it, you’ve heard this all before and you’re convinced that you’ll get the sale irrespective. What if I were to say that 95% of purchases are emotional or made with the subconscious mind (source: professor Gerald Zaltman) and that the success of your sale (the potential in a single transaction) is based on how the customer ‘feels’?

That changes everything, right?

People don’t buy from people – that’s utter nonsense!

The idea that ‘people buy from people’ makes me cringe. Why? Because it’s not true! People don’t even buy from people they like.

People buy from people they TRUST.

This is the bit where I explain…

What do you think about this person when you look at them? Uniforms, such as the one this London firefighter is wearing help identify someone we can trust immediately. They are an authority, a specialist, someone who knows what they are doing and we can trust them to do the job we need them to do.

Have you ever wondered what that pilots name is or thought about whether you like them or not before getting on a plane with him behind the wheel (so to speak)?

 

Probably not.

Trust in these individuals is pretty unique but they all have one thing in common, their conduct, appearance to the public, those investing in them, is (mostly) above reproach. Professional men and women that conduct themselves impeccably and present themselves to a high standard envoke trust.

Companies who fail to consider their public image could be damaging their sales potential.

Invest in you, as well as your product/service

So the truth is this. Your customers probably don’t give two hoots about who you are, it’s probably not very high on their checklist. However, whom they buy from and how they present themselves will most certainly influence their purchasing decision.

Ask yourself this…

What first impression are you giving at each of your customer touch points? Do your social media accounts all tie-up with your website? Do your sales staff have up to date modern headshots? Do your product images inspire people to buy?

Anthony is best known as a leading headshot and portrait photographer, working primarily with actors & businesses across the UK.

He’s a blogger, speaker, coach and advisor

Want some quick advice?

I regularly schedule calls to answer your questions, it all starts with a quick message from you.

What sets Anthony apart is that he really takes the time to understand exactly who you are as a performer, both by having a discussion before the shoot and constantly during the session.

Lucy Ivison

6 Top Headshot tips that will improve your image

6 Top Headshot Tips that will Improve your Image

Anthony Farrimond

Over the years I have tried and tested numerous techniques and worked with hundreds of clients to achieve the look that was best for them, tailoring my coaching style to suit them however no matter the client, commission or type of lighting I use the following tips have remained a constant. Whether you are about to have your headshot taken or you are a photographer about to embark on one of your first sessions, hopefully, some if not all of these tips will help!

1. Give yourself a head start

You’ve planned for your headshot session, exchanging calls and email, you’ve arranged a date and a time but you need to make sure you give yourself the best possible chance for a great photo session.

Know what you need on the day, what you are going to wear, samples of previous headshots, for example, should all be ready in advance so you’re not rushing around.  Also, get to know you, get comfortable with your face and what you can do with it, practising expression technique in front of a mirror is especially useful.  Having your photograph taken in this way isn’t necessarily natural, so try to remove all the possible sources of stress to help relax you on the day.

Finally, the most important thing is you! Refrain from alcohol and start to drink plenty of water at least three days beforehand and get plenty of sleep the evening before.

 

2. Less is more

Your headshot should look like you on a good day. Although we all want to look our best for photographs, if we go to the effort that we may go-to for a special occasion, such as getting a new hair cut or a makeover, we will look nothing like our headshot when it comes to meeting the person it is meant for. The casting director, interview panel or new client may not recognise you when meeting them for the first time.

Men should be clean-shaven or neatly trimmed, check to see if there are facilities at the studio to shave to give you multiple looks. For women, light makeup as a concealer is acceptable, you can always add to your look once you are at your session. If you can wear your hair either up or down, bring some clips or scrunchies along on the day.

 

3. What to wear

Don’t try to overthink this, like everything else in preparation for your headshot session, keep it simple but remember to avoid certain things. Plain colours that complement your skin tone or hair are a safe bet, the stock black or white shirt, T-shirt, blouse or vest will suffice too.

In my headshot sessions, there is usually time to change at least three times so take a few options. Ladies should note that although varying necklines is a great advantage and I’d highly recommend bringing different style tops, you shouldn’t wear anything with a plunging neckline as it will prove to be more of a distraction than it will flattering!

Finally, if you are in despair and end up packing your entire wardrobe to your shoot, just leave out anything with a crazy pattern, recognisable logo or bright garish colour. Your photographer will help you choose what suits your images best on the day!

 

4. Explore your range

Although this tip is especially important for actors, it can be used for anyone posing for their photograph, just think about who your target audience is. Every casting you go to is different and to that end, you should explore your range during the shoot to give you even more variety to choose from.

An example of range could be having a fun, smiling portrait, great for commercial work and a serious, dramatic look for a theatrical role. Be honest in whatever you do, anything overly posed or too extreme won’t look genuine.

 

5. Choosing your headshot

You are your own worst critic so when choosing your images from the photo session it’s always a good idea to get other people’s opinion. Before you ask a relative or partner do be mindful, friends and family will naturally go for the big happy smiley photographs of you without considering what you will be using your images for. Ask others in the industry not partners or family members, other actors or your agent if you are an actor yourself, colleges or trusted clients if you are having some corporate images done.

Finally, try to see beyond the overall look of your proofs, that’s all they are – images straight out of the camera with no work done to them as yet. Final editing will correct any problems such as it being a little dark or light, retouching unexpected blemishes can be done too, I always ask my clients to point out minor things they’d like to remove but I always advise against removing things like laughter lines or wrinkles.

 

6. Preparing for web, print and email

Check with your photographer as to how you will be receiving your final images, the dimensions or resolution of each photograph will affect the size of the file. For example, you wouldn’t send a casting agent a high-resolution file on email, if it doesn’t fail to send it’ll block up their inbox – not the best first impression!

The resolution you’d use for email will be suitable for your social media accounts too but you should know that sites such as Twitter reduce the resolution of anything you upload significantly, so expect some loss in clarity.

If you are having your image printed, speak to your photographer, again checking the resolution and depending on where you are getting it printed its colour profile. Ideally, you should consider getting your photographer to arrange to print for you, they will have access to professional printers and will be able to provide you with a high-quality finish, much better than that off the high street. If you do decide to print with a high street store, you will most likely be asked to provide a limited print release; this is simply a signed statement from your photographer allowing you rights to reproduce the photographs.

That’s it! Hopefully you’ll find some if not all of the above useful, no matter the type of photo session you are about to have. If you’d like to know more or see what other people’s opinions are, why not join the conversation below!

Anthony is best known as a leading headshot and portrait photographer, working primarily with actors & businesses across the UK.

He’s a blogger, speaker, coach and advisor

Want some quick advice?

I regularly schedule calls to answer your questions, it all starts with a quick message from you.

Anthony is an extremely talented photographer, with lots of experience and knowledge.

Sam Rose

5 Reasons why you should have a great business headshot

5 reasons why You should have a Great Headshot

Anthony Farrimond

It is well documented that we are in the digital age right now, customers flocking online to research and find out more about you and your company before they commit to buy or even before they contact you.  If you and your business have an online presence, it’s vital to get that first impression right.  So I’m going to share 5 reasons why you should have a great headshot!

1. What do you look like?

Have you ever attended a meeting, course, conference or even lunch and had no idea what your contact looked like?  Or worse still, not recognised them immediately because their Twitter profile photograph is of them on the beach with sunglasses on?  Without someone introducing you, for example a mutual business partner or receptionist, how will your clients recognise you?

2. Are you even real?

You have less chance of connecting with a prospective client online with the stock “no image” or your own company logo than you would if you have a professional headshot.  This is because since the dawn of social media, we have been bombarded with spam accounts and fake followers.  This leads nicely on to the next reason why you should have a great headshot!

we want to get this right so that our connections will trust us, that we are genuine

3.  Can I trust you?

I spoke earlier about the first impression, we want to get this right so that our connections will trust us, that we are genuine, honest and that we deliver.  How many social media accounts have you passed up on because their image was taken at a social occasion, blatantly out of date, on holiday?  I have personally seen professional LinkedIn accounts where an individual has used an old infant photograph.  What message does that put out there for you?

4. Where else can I find you?

Person branding is important for tying your web presence all together.  That’s not to say that all your social media accounts need to be exactly the same, but they all need to be shot around the same time and be consistent in appearance.  There is a higher chance of a connection following you on Twitter, automatically adding you on other networks, simply because they found your profile image elsewhere.  If they have searched for you on Google, and trust me they will, Google will present them with images and in turn, they will link to other pages you appear on.  Consistency is key!

5. Can I use your image?

Finally, you never know when someone is going to ask you for a professional headshot to feature you or highlight your organisation, so it’s just a good idea to have one on hand!

If you’re looking for the official word on what’s appropriate, LinkedIn have published their guidelines on ensuring you are seen in the right light, you can read it here.  So they are my 5 top reasons, can you think of any?  Whats the best and the worse you’ve seen? (not naming names!)

Anthony is best known as a leading headshot and portrait photographer, working primarily with actors & businesses across the UK.

He’s a blogger, speaker, coach and advisor

Want some quick advice?

I regularly schedule calls to answer your questions, it all starts with a quick message from you.

What sets Anthony apart is that he really takes the time to understand exactly who you are as a performer, both by having a discussion before the shoot and constantly during the session.

Lucy Ivison

5 Top Business Headshot tips

5 Top Business Headshots tips

Anthony Farrimond

You are your own shop window for your career prospects, so in an age where your professional history is available at the click of a website, it’s vital that your online networking CV show you in your best light. It’s important to create the right image for your CV and professional networking profile.

I’d always recommend hiring a professional photographer, as time and money invested in your approach, will encourage employers to want to invest time and money in you. So how to start? Here are my five top tips:

1. Write a brief for your photographer

Before the day of the shoot, It will be important to make sure that your photographer knows as much about your expected outcomes as possible. What type of industry do you wish to work in? A corporate image will require different lighting and background to a more informal setting.

2. Dress like you already have the job

Clothing and mannerisms give HR Managers instant cues as to whether they feel a candidate is a good cultural fit for a job. Take time to think about your outfit for your photo shoot and think about how you want to stand, sit, lean. Your photographer will guide you on all of this and put you at ease, but it’s good to have an idea in mind of how you wish to be portrayed.

Relax and enjoy the time being photographed.

3. Don’t be too fashionable

Fashion moves so quickly, yet you might want to keep your professional photographs for a number of years. This is why I would recommend keeping clothing and accessory fairly neutral, along with hairstyles and makeup that might look out of place within the next few years

4. Wear the right shoes (or none at all)

Again, this is something that your photographer will guide you on, but wearing uncomfortable shoes will have an awkward knock-on effect through your entire body when posing, especially if you are a bit nervous! Try and feel as comfortable as possible, relax and enjoy the time being photographed.

5. Don’t be afraid to ask!

If you have an idea of how you wish to stand, or a certain location you want to use, make sure you suggest it to the photographer for their expert input. The outcome of any professional shoot should leave you with a product you’ll be proud to use, and this is always the result of teamwork between the photographer and client.

Anthony is best known as a leading headshot and portrait photographer, working primarily with actors & businesses across the UK.

He’s a blogger, speaker, coach and advisor

Want some quick advice?

I regularly schedule calls to answer your questions, it all starts with a quick message from you.

What sets Anthony apart is that he really takes the time to understand exactly who you are as a performer, both by having a discussion before the shoot and constantly during the session.

Lucy Ivison

Pin It on Pinterest