I believe everyone should have the best possible chance at creating a winning headshot, which is why I coach my clients from the moment we book, right through to the end of their session. The whole process starts with one simple statement that I ask everyone to answer before we start to plan our session.
“I would hire (me), if I were looking for (…)”
Unless you know the answer to that statement, how can you be sure it’s what you will project in your headshots? This is where my whole process starts and once you know what ‘type’ you are we add my recipe for a successful session.
1. Add a good helping of Honesty
Your expression should be real, so we start by finding your neutral point and do small variations around that. Expression should be effortless, trying too hard can come across fake, or overzealous neither are qualities of a professional actor that has the skills and experience to deliver a believable performance.
I like to keep backgrounds simple this is to reduce the look of it being too much like a photo shoot. This, together with how I use light during a session produces a look like a still taken whilst on set.
Finally retouching is light, removing anything temporary like spots, a nik from shaving or something that would be removed with make up whilst on set.
2. Fold your ingredients Effortlessly
Once you have a grasp of your natural expression we find a rhythm and make small changes, by the end of the session you’re doing this without thinking.
We try to capture your image as if you are on set (a production still). These shots are invariably captured whilst you are working and you don’t really think too much about it at the time. In these images you’re not trying too hard in front of the camera and so it looks natural and effortless.
It’s plausible that the image wasn’t taken from an actual headshot session. This is what we hope to achieve during the session.
3. Finish with a Personal touch
It’s very important that you bring something into the shot, something of you that we can identify with, this will be different for everyone.
Perhaps its your charm or wit, your fragility, gravitas or warmth.
There’s no room for bland, safe, neutral headshots in this industry. They should be something that makes you stand out, competitive and should always relate to my initial question – ‘I would hire (me) if I were looking for a (…)’.